How do you enhance the online presence of a mostly offline business with an unclear marketing strategy and a website in need of improvement? You restart from scratch and develop a versatile Internet Marketing Plan to drive web traffic and retain customers.

Pastore Formulations, a manufacturer of nutritional supplements, had a website that would have benefited from more visual appeal. We provided a fresh design with a new color scheme and layout, as well as new content to optimize the web user's experience. An e-commerce system was also integrated, allowing visitors to cross-reference Pastore's products with an extensive library of health and nutrition white papers. With this new website, visitors now enjoy an attractive site that supplies stimulating information pertinent to our client's products.

On top of the website makeover, we began two other online marketing campaigns: Google AdWords and email newsletters. The AdWords campaign targeted potential customers, while the newsletters accomplished the task of retaining loyal customers with rewarding monthly content. Within nine months, Visible Shops more than doubled the number of sign-ups for Pastore's newsletter mailing list. What helped the growth of our client's mailing list were the new compelling website design and the newsletters' worthwhile subject matter.

At the present, Visible Shops is planning further development for Pastore's marketing strategies. We are looking at the possibilities of video advertising and social media, with the objective to create even more dynamic interactions with customers and website visitors. In the meantime, we plan to uphold our multilateral approach of website development, email newsletters, and search engine marketing to continually raise online business for Pastore Formulations.