Several years ago, we were approached by RJWestmore Corporation, a very successful business security and consulting firm based in California, to develop an Internet-based training product and accompanying marketing plan. Working to develop both the product and marketing has been a great process, adding to the success of our client. The result is two websites, one for marketing, and one to deliver the training, that have propelled RJWestmore to the number one online commercial building Fire-Life Safety Training company.

Already a well-known name in the industry, RJWestmore Corporation knew there had to be a better, more cost-effective way to deliver training and help buildings stay up to code, as well as limit liability. We started with an ambitious online training system that addressed the two major issues facing the industry: management of the training and access. To this end, the new system simplified the process for both building management and occupants, as well as made online training easily accessible from almost any Internet connect computer, without big downloads. An ongoing maintenance and updating schedule have kept rjwestmoretraining.com a leader in the field while maintaining ease of use.

In 2008 we revamped the marketing site to better showcase this amazing system and our client’s position at the head of the pack. Our team began this venture by brainstorming on the intent and direction of this new site. Reviewing the success of the previous marketing site and closely following the use of the training system helped to create a message to reach building owners and managers. Once we decided on our course of action, we proceeded to collect data on our client's industry and competitors for trends and updates. The result is a new website with a dynamic layout, compelling content, and exciting features such as an online quiz and flash demo.

The new blog is slowly being filled with company news, industry stories, and other topics of interest. To further market penetration, a monthly email showcases new clients, industry news, and feature announcements, keeping both current and future clients informed and well-educated.

We continue to work closely with RJWestmore in product development as well as marketing. Visible Shops maintains the software, servers, and databases of RJWestmore. The company's training system, which provides fire life safety training for occupants of high-rise buildings is in use in over 150 million feet of office space throughout the U.S.