Internet Marketing Strategy and Planning

All excellent marketing begins with a plan. Our plans for you are always informed and based on the custom needs and goals of your business. In other words, no two marketing solutions are exactly the same.

Internet Foundation Document

• Purpose (mission statement)
• Target Market (demographic and psychographic)
• Unique Selling Points (what makes your company better than the competition)
• Visitor Action Plan (what we want visitors to do on the website)

This is accomplished with an initial brainstorming meeting (designed to get ALL ideas on the table) followed by report development and then a final review/presentation meeting.

A. Review and assess your current Internet presence (website and marketing) against the Foundation. The resulting report is a clear, easy to understand review of the positive and negative aspects of your Internet presence and includes suggestions.

B. Create an Internet Presence Plan that includes planning for website revisions (or a new site), Internet marketing, and an estimated first year budget for all aspects of the plan.

C. Implement the plan. This may include:

• Build or modify a website
• Deploy Internet marketing and other tools that have been determined to be necessary for success
• Develop or modify content

D. Manage the project: Staying on top of marketing results, website usage, and updates are key to a successful Internet strategy. We can completely take it off your hands or work in a hybrid model which includes your staff.

E. Review the progress on a regular basis.

Your full integrated marketing plan is developed through extensive research and planning meetings and fully integrates your online strategies with your existing marketing plan and focuses all marketing efforts around your website.

Which do you think is better for you? Contact us for your free consultation to discuss your particular needs.