Marketing Research

At Visible Shops, we treat your business as if it is our own. Our process requires in-depth understanding of your industry and its unique challenges. We generally focus on the following for our research:

1. Customer feedback
2. Information on target markets
3. Key competitors and their tactics
4. General industry trends and news

We combine traditional and technologically up-to-date methods of gathering information: direct customer feedback, web statistics, software tools for analysis, to name a few. Our research provides the groundwork for the marketing strategy that we specially develop for you.

It begins with investigating your current clientele, and how to improve customer satisfaction. We conduct nuanced surveys and other modes of customer feedback that are convenient for the takers and informative for the administrators.

We also work on how to increase your customer base by attaining knowledge on your target market and their habits and wishes. What are the basic demographic traits of your target customers? Which products or services are most popular? What individual traits do they consider when choosing a product or service?

Then, if applicable, we move on to the key competitors in your market segment and what tactics they use for their marketing purposes. Our trained staff identifies and analyzes your key competitors with the help of various software tools and Internet know-how. We take note of their tactics and tools to help create a picture of how your business stands in your industry.

Finally, we also access industry statistics to evaluate your position within your market segment. Are you up-to-date in regards to your industry’s technological and demographic needs? Have you been informed on the latest news and caught up on recent trends?

Our research approach is multifaceted, purposeful, and cutting-edge. Contact us for a free consultation to learn how our marketing research services may benefit your business.