Search Engine Marketing
When it comes to Internet visibility, search engine marketing (SEM) is vital. Although this Internet marketing practice typically takes the longest to reach fruition, it is usually the most rewarding. After 2006, SEM was growing at a faster pace than those of traditional marketing channels. This is due to the fact that hundreds of millions of consumers in North America use web search engines on a daily basis.
Search engines and search directories (Google, Yahoo!, MSN, etc.) are excellent tools for targeting customers looking for the products or services you offer. According to a survey performed by Marketing Sherpa, search engines and search directories are the #1 method used by B2B buyers to find information online.
Visible Shops has a two-pronged approach to create a strong web presence for your business.
1. Pay Per Click (PPC), such as Google AdWords, strategies allow us a great deal of control over online advertising.
We can select the search terms (keywords) we want, develop ads for specific groups of search terms, decide on the positioning of your ad in search results pages, and send visitors to specific pages on your website. We can place these attributes on one or more search engines and track your visitors’ actions from the moment they are exposed to your ad all the way through their movements on the pages of your website. Then, by reviewing the visitors’ movements and actions, we can constantly refine the PPC campaign and/or the website and navigation to improve future results.
2. Search Engine Optimization (SEO) is the process of advancing the placement of your website in search engine results pages.
We work with your website to develop its pages, content, popularity, and friendliness for search engines and search directories that evaluate and rank your web pages. We influence, but cannot control, your placement on search results pages. Although changing content, structure, or other attributes may or may not enhance your positioning, this marketing method works across all search engines and is still considered to be the method that returns the highest ROI. Additionally, we track your visitors’ movements throughout the website and review all analytics, which allows us to constantly hone the website for better results.
Take advantage of our free consultation offer and contact us today to discuss your Internet Marketing needs.
