NEW YORK – Visible Shops, a Manhattan-based Internet-marketing firm, is pleased to announce the expansion of its creative department with the addition of graphic artist Robert Scott and copywriter Michael A. Knipp.

Robert Scott is a 2003 graduate of Parsons the New School for Design who also holds a master’s degree in illustration from the Fashion Institute of Technology. His experience includes freelance Web and user interface design, illustration, corporate branding, and animated Flash advertising for Pantheon Books; KidsCook Productions; Prophet Media; and 3am Games, a role-playing game design for which Scott was awarded third place in the 2007 Game Chef Game Design Competition. At Visible Shops, Scott will concentrate largely on client site redesigns, implementing the designs as a front-end developer, creating HTML and CSS code to support text and graphics, and implementing JavaScript and PHP solutions. His talents in Flash development, animation and illustration will allow Visible Shops to expand its creative services for clients.

Michael A. Knipp, a 2003 graduate of Roanoke College, is an award-winning copywriter and journalist whose work has appeared in more than 70 regional, national and international print and online publications. While serving as chief copywriter/editor at Creative Direct Response, a direct-marketing agency located outside Washington, D.C., Knipp was recognized for his forward-thinking approach to fundraising with a 2007 FundRaising Professionals of the Year Award, presented by FundRaising Success magazine. In addition, he is the recipient of two MAXI Awards from the Direct Marketing Association of Washington, and last year Knipp placed second in the op-ed category of the National Lesbian & Gay Journalists Association’s Excellence in Journalism Awards. As Visible Shops’ lead copywriter, Knipp will write online marketing copy based on best practices in search engine optimization.

Visible Shops is Internet marketing at its best. With fluid campaigns that combine pay-per-click advertising, search engine optimization, e-mail and social media marketing, we position clients to make an impact online. Our Internet Marketing Outsource model delivers an Internet marketing department, a unique Internet Marketing Action Plan to fulfill specific business goals, and a proven methodology that produces a significant return on investment – all of which are necessary for the successful planning and execution of short- and long-term strategies. For more information on Visible Shops, visit www.VisibleShops.com.