It’s no surprise that more and more companies are turning to the Internet to get the word out about their services.

Tough economic times have taken its toll on small- and medium-sized businesses, forcing them to make more informed, cost-effective decisions regarding their marketing efforts.

Kelsey Group, a Princeton, N.J., local search and directory research firm, estimates that the percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today.

But a Web site alone won’t grow your business. Good Internet marketing is proactive, and it only works when you turn its tools into useful tactics.

One of those tactics is e-mail marketing – the economical alternative to traditional marketing that allows businesses to target specific groups based on any number of qualifying factors. E-mail marketing is an easy and affordable way to stay in tune with customers so that your business can run better.

In this whitepaper, Visible Shops outlines – through statistics, analysis and case studies – how to properly construct an e-mail campaign to help your business flourish. We hope you find our suggestions helpful.

Download this FREE document at www.visibleshops.com/whitepapers